 |
The Q3 edition of the Singletrack Quarterly Benchmark Report is available now. While this edition shows continued expansion in client coverage, growth is more targeted than ever. Catch up on all the trends across research, sales and corporate access, and get a look at the value of interactions across the sell side.
Discover this edition's key takeaways, including:
- High touch interactions have risen from 14.6% to 20% in a shift from quantity to quality
- Account and contact numbers managed by sales teams are stabilising after a significant rise - this higher level looks like the new normal
- Increase in research production combined with flat distribution suggests providers are taking a more targeted approach to delivery, supported by data showing that targeted distribution has 50% higher engagement
- Corporate access activity has declined slightly, but there is continued appetite for high-value events, and participation per event is increasing
|